Twitter announced on Wednesday plans to set up an office in Dubai, the social media platform’s first in the Middle East and North Africa.
Shailesh Rao, Twitter’s vice president of Asia Pacific, Latin America and Emerging Markets, made the announcement during the ongoing Arab Social Media Influencers Summit in Dubai.
“Mena is a key strategic market for us and our new Dubai office will serve as the focal point to help our development across the region,” Shailesh Rao said during the summit.
“Dubai is a regional hub for many brands and advertising agencies and we are excited to build a team on the ground here who can work with partners directly, helping them get the most out of Twitter,” he added.
Rao also made the announcement on Twitter.
The social media micro-blogging platform is massively popular in the region, with Saudi Arabia, Egypt and the UAE having the largest number of users.
The number of active Twitter users in the region has grown steadily to 5.8 million at the last count last year 2014 by the Arab Social Media Report, while worldwide there are about 288 million monthly active users, according to Twitter.